Search
£1,274 a month
Four posts a month on what your customers search for, the technical fixes and schema, and a monthly check of what AI answers say about you, with a report every month.
Just the way it should be
Websites, SEO, AI search and ads for businesses across the UK
Padon is a marketing agency. We look after the websites, search and advertising of businesses across the UK.
What we look after
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Google Ads
We put your ads in front of people nearby who are ready to buy, book or call, and we stop you paying for searches that were never yours, like “plumber jobs” or “Mayfair Monopoly”.
Part of Ads, £1,839 a month
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Meta ads
Facebook and Instagram ads for what you sell, with pictures that make even the car park look gorgeous.
Part of Ads
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Search (SEO)
Pages that answer what people ask before they buy, like how much a boiler service costs round here, plus the technical fixes that help Google read your site.
£1,274 a month
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AI search
When someone asks ChatGPT for a good accountant in your town, we check whether you’re named, and we work on the pages it draws on. Nobody can promise a mention, but every month you’ll see where you stand.
Part of Search
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Websites
We work on the site you have, whether it’s on Wix, WordPress or custom code, or we build a new one that loads quickly and makes getting in touch easy.
Looked after in Everything, and a new build is quoted per site
How does your business show up on Google?
We compare you with the competition nearby and email you a short report within two working days.
Thanks. Your report will arrive by email within two working days.
How it works
First, a look at everything
We look at everything you already have, the ad accounts, the analytics and the website. There’s often something broken that nobody knew about, so we fix it. Then we agree what you’re happy to spend and what a good week looks like.
Every week, the work
We read what people searched for, what they clicked and what it cost. We keep what works and stop what doesn’t. It isn’t glamorous, but it’s most of the job.
Then, the report
We tell you what we did and why, every week if we run your ads and every month if we only do your search. It’s short enough to read over a coffee. On Everything we also talk once a month, on an actual call, like people used to.
That’s all of it, and there’s no secret part, although we’ve looked.
Who looks after you
Max Okunev started Padon in 2026. He also runs the website, SEO and Google Ads of a London company, where he works with the agencies that run its ads.
Packages
Ads
£1,839 a month, plus ad spend
Google Ads and Meta ads, looked after every week within a budget we agree, with a report every week.
Everything
£2,986 a month, plus ad spend
Search and Ads together for less than the two apart, with your website looked after and a call every month.
Every package starts with a one-off setup fee, then runs a month at a time with 30 days’ notice. Your ad spend goes straight to Google and Meta, never through us.
Founding places
The first three businesses get Everything for £2,137 a month for their first year, in exchange for a case study.
Tell us about your business
A few lines are enough. We work with businesses that already spend on marketing.
Thanks. We’ll reply within one working day.
Questions
What do you need from us?
Access to your ad accounts, analytics, Search Console and website, and an hour at the start to learn what a good enquiry looks like for you.
How soon will we see a difference?
Ads can respond within weeks of a change, while search rankings and AI answers usually take months. We don’t promise dates, but your report shows every change as it happens.
Can you get us to the top of Google, or into ChatGPT’s answers?
Nobody can promise that, and anyone who does is selling something else. We track both and show you where you stand in every report.
Do you only work with one kind of business?
No. We work with any kind of business in the UK, and we start by agreeing what a good enquiry looks like for you.
Is there a minimum contract?
No. After the setup fee, every package runs a month at a time with 30 days’ notice.
Who owns the ad accounts?
You do. You pay Google and Meta directly from your own accounts, within monthly caps you approve, and you give us access through each platform’s own user settings, so nobody shares a password.
Can you work on the website we already have?
Yes, whether it’s on Wix, WordPress or custom code. If it’s holding you back, we’ll say so and quote for a new one.
What is AI search optimisation?
Making it more likely that ChatGPT, Google’s AI Overviews and Perplexity name you when someone asks for what you do. It means pages they can read and quote, and being mentioned on sites they trust. We check where you stand every month.
Notes
Facebook ads budget UK: what small businesses should spend
Set a Facebook and Instagram ads budget from what you can pay per lead, aim for Meta's 50 results a week, and add the 2% UK location fee on top.
How to get recommended by ChatGPT and Google AI Overviews
AI answers quote pages their crawlers can read and your Google Business Profile. Allow AI crawlers, put the main facts in page text, and earn real reviews.
Google Business Profile: how to rank higher on Google Maps
Google ranks local results on relevance, distance and prominence. Verify your profile, pick the most specific category, fill in every field, get reviews.
Google Ads negative keywords: stop paying for wrong clicks
Negative keywords stop your Google ads showing for searches you don't want. Find them in the search terms report; add them as broad, phrase or exact match.
How much do SEO and Google Ads management cost in the UK?
UK published prices, June 2026: SEO median £799 a month, Google Ads management £470. Ad spend, Google's 2% UK tax surcharge and often VAT are extra.
SEO vs Google Ads: which should a small business do first?
Start with Google Ads if you need enquiries within weeks and a job's profit covers the clicks it takes. Start with SEO if clicks cost more than they earn.
How much does a small business website cost in the UK?
UK fixed-price website packages have a median of £520; freelancers charge about £500-£3,000 and agencies £2,000-£7,000, plus running costs.
Website not getting enquiries? Run this 20-minute check
Test your contact form and phone link on a mobile, check Core Web Vitals in PageSpeed Insights, then check GA4 tracking and Google Search Console.