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Notes on SEO, AI search and Google Ads

Plain answers on SEO, AI search, Google Ads and websites for UK businesses, written by Max Okunev at Padon.

  1. Facebook ads budget UK: what small businesses should spend

    Set a Facebook and Instagram ads budget from what you can pay per lead, aim for Meta's 50 results a week, and add the 2% UK location fee on top.

  2. How to get recommended by ChatGPT and Google AI Overviews

    AI answers quote pages their crawlers can read and your Google Business Profile. Allow AI crawlers, put the main facts in page text, and earn real reviews.

  3. Google Business Profile: how to rank higher on Google Maps

    Google ranks local results on relevance, distance and prominence. Verify your profile, pick the most specific category, fill in every field, get reviews.

  4. Google Ads negative keywords: stop paying for wrong clicks

    Negative keywords stop your Google ads showing for searches you don't want. Find them in the search terms report; add them as broad, phrase or exact match.

  5. How much do SEO and Google Ads management cost in the UK?

    UK published prices, June 2026: SEO median £799 a month, Google Ads management £470. Ad spend, Google's 2% UK tax surcharge and often VAT are extra.

  6. SEO vs Google Ads: which should a small business do first?

    Start with Google Ads if you need enquiries within weeks and a job's profit covers the clicks it takes. Start with SEO if clicks cost more than they earn.

  7. How much does a small business website cost in the UK?

    UK fixed-price website packages have a median of £520; freelancers charge about £500-£3,000 and agencies £2,000-£7,000, plus running costs.

  8. Website not getting enquiries? Run this 20-minute check

    Test your contact form and phone link on a mobile, check Core Web Vitals in PageSpeed Insights, then check GA4 tracking and Google Search Console.